"More is better than less
because if stuff is not *deep breath* less there's more less stuff,
then *deep breath* you might want to have some more.
But then, your parents won't let you because there's only a little.
If you really like something, you'll want more of it.We want more,
We want more,
Like, *deep breath* you really like it,
ya want more."
Some may say the little girl is ranting, like children do, but if you really concentrate on what she's saying, it's the honest truth. The idea in itself is pretty self explanatory. If something is pleasing to you in anyway, you are going to 'want more' of it and on the contrary, if something is displeasing in anyway, you want nothing more to do with it.
In today's time especially, there is a stronger sense of entitlement. If we want something, we will get it and once we have it, we will try to do anything to sustain it. The concept is pretty simple and it applies to more than just affordable services at AT&T.